EnvisionED
Supporting Higher Education Business Leaders
The Challenge
Managing print production, security, and communication flow on college campuses across the country presents a complex challenge. Canon Solutions America (CSA) offers fully integrated solutions for higher education facility planners—but despite their robust offering, CSA was struggling to generate awareness and connect authentically with this specific audience.
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Approach
Following a series of strategic planning sessions, we identified that the best way to engage higher education professionals was through content that prioritizes their needs, not product promotion. We developed a visual storytelling platform that would allow business leaders in higher education to self-discover CSA’s value in a non-intrusive, relevant, and inspiring way.
At the heart of the initiative is EnvisionED, a quarterly magazine that focuses on the most pressing issues, trends, and innovations in higher education. From sustainability and hybrid learning to cybersecurity and crisis management, the content positions CSA as a thoughtful supporter, not a seller. Each print edition is supported by a rich suite of digital assets—email campaigns, web content, and social media outreach—all designed to spark conversation, build trust, and empower CSA’s field sales team with meaningful connections.
Results
Now in its seventh year, the EnvisionED program has not only stood the test of time—it has thrived.
The platform has:
- Spawned new vertical strategies that extend beyond higher ed into adjacent markets.
- Won multiple awards, including Platinum and Gold honors from the Hermes Creative Awards and MarCom Awards for excellence in print and storytelling.
- Featured interviews with over 125 higher education professionals—remarkable leaders who are now regarded as both prospects and champions.
- Directly led to new business and expanded CSA’s footprint in the higher education market.
- Inspired the formation of an aspiring advisory board made up of a who’s who in higher education operations and planning.
- Positioned Canon Solutions America as one of the premier supporters of higher education in the nation.
Since its inaugural launch in Spring 2019 to nearly 5,000 college and university business officers via direct mail, EnvisionED has become a trusted voice in the space. It continues to be distributed at high-profile industry events such as NAEP, NACUBO, and the NIGP Annual Forum.
Connections and contributors span a wide range of respected institutions, including: University of Memphis, West Virginia University, Xavier University, Miami University of Ohio, Drexel University, Creighton University, Arizona State University, University of Massachusetts, University of Colorado, and Purdue University.
EnvisionED isn’t just content—it’s a community, a conversation, and a catalyst for change.