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Convertible Solutions: Paperbilities

Paperbilities

Building a bridge between substrates and designers

Convertible Solutions
WORK
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The Challenge

Convertible Solutions is known across the print industry for manufacturing and converting innovative, high-impact substrates. Their materials don’t just elevate printed pieces—they help amplify the message. While the print world already recognized their value, the company had a bigger vision: to make sure their substrates were spec’d at the beginning of the design process—not just after a print quote.

The challenge? There was a notable void in magazines and platforms tailored to creative professionals. Designers lacked dedicated content that spoke their language and showcased print possibilities. And without a large sales team, Convertible needed a smart, scalable way to build relationships with creative agencies and designers who could influence decisions early in the process.

Read an issue

Approach

Convertible’s executive team recognized the need for a more inventive and intentional approach to market engagement—one that celebrated creativity while quietly selling the potential of their products. We collaborated with their sales and marketing teams to develop Paperbilities, a bold content platform designed to engage and inspire the creative community.

The platform includes:

  • A beautifully produced quarterly magazine full of interviews, inspiration, and design-forward storytelling
  • A monthly email series to stay top-of-mind
  • A dedicated website that brings together resources, ideas, and past issues

Most importantly, we involved the sales team early—empowering them to help source interviewees, identify prospects, and use the magazine as a door opener.

Awards

2020
2020, 2019
1-PB1Q2019
2-PB2Q2019
3-PB3Q2019
4-PB4Q2019
5-PB1Q2020
6-PB2Q2020
7-PB3Q2020
8-PB4Q2020

Results

  • Mailing list grew from 300 to over 2,500 designers and creatives
  • Multiple Platinum Hermes Creative Awards
  • Multiple Platinum MarCom Awards
  • Sparked new agency relationships and collaborative projects
  • Helped reposition Convertible Solutions as a champion of the creative process, not just a substrate supplier

By embracing the creative community and filling a long-overlooked gap in design media, Convertible Solutions created more than a content program—they created a movement that puts paper back into the creative conversation.